“If you don’t like change, you’re going to like irrelevance even less.” – General Eric Shinseki
The reality is simple: if you do not change, get ready for irrelevance.
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That quote from General Eric Shinseki has shaped a lot of my thinking and a lot of what I wrote in The Adaptability Code. Because no matter how strong your last financial year was, how powerful your brand is, or how long you have been in the game, if you are not continuously evolving, you will get left behind.
This is what my work on “new leadership DNA” is really about.
Changing how we think. Changing how we operate. Changing how we speak, decide and lead.
It means building leaders and teams who update their beliefs as fast as the environment changes, treat strategy as something lived vs a poster on the wall, use technology as a multiplier and who hardwire continuous adaptability into how they build and run their companies
Comfort will try to convince you that small tweaks are enough. The world you are operating in says otherwise.
If you are serious about the future, change cannot stay an abstract idea on a slide. It has to show up in your behaviour, your culture and your decisions long before the market forces you to move.